A complete, copy-paste-ready pre-webinar and post-webinar email sequence—16 emails in total—built to lift your show-up rate and turn both attendees and no-shows into paying customers.
No fake countdown timers.
No invented income numbers.
Just a system that works because people can tell when it's honest.
THE PART NOBODY WARNS YOU ABOUT
You did the hard part. The webinar still isn't selling.
You picked a topic, built the slides, promoted it for weeks, and finally went live.
And then—quiet.
A third of your registrants never showed up.
The ones who did watched politely and left.
And the emails you sent afterward felt like you were talking into a void.
People register for your webinar and then just... don't come.
You send a "thanks for attending" email and a pitch and hear nothing back.
You've tried countdown timers and "last chance" emails, but your list has started ignoring them—and honestly, so would you.
You don't have a flashy income screenshot to show, so every testimonial-driven template you've bought feels unusable.
You're not sure your emails are even compliant—unsubscribe links, disclosures, the stuff that gets accounts flagged.
You know follow-up email is where the sale actually happens. You just don't know what to write, in what order, or when to send it.
WHY THIS EXISTS
Webinars don't sell. The 6–8 touchpoints around them do.
It takes somewhere around six to eight touches before a lead warm or cold actually decides to buy.
A single 60-minute webinar is one of those touches.
Everything else has to come from your emails, before the event and after it.
"Your webinar creates the moment of interest. Your emails are what turn that interest into revenue."
This playbook is built around three rules a lot of webinar-funnel guides quietly break: every claim you make has to be one you can actually stand behind, every email has exactly one job, and urgency has to be real—a real cap, a real deadline, and a real bonus that actually expires.
WHAT'S INSIDE
Nothing here is theory. Inside, you'll get the complete pre-webinar sequence that builds anticipation and gets people to actually show up, and the complete post-webinar sequence that turns both attendees and no-shows into buyers — real case-study emails, objection-handling, and a closing sequence with a deadline people actually believe. Every email comes with a coach's note explaining why it's placed where it is, plus a set of tested subject lines, a full deliverability and compliance checklist, and the exact four numbers to track so you always know where your funnel is leaking. Swap in your webinar title, date, and voice, and it's ready to send.
IS THIS FOR YOU?
This is for you if—
You run (or plan to run) webinars to sell a course, program, or service
You want an email sequence you can put your name on without flinching
You'd rather have a repeatable system than a one-off script
You're willing to fill in your own real stories and numbers
This isn't for you if—
You want a "send this and get rich" guarantee—no honest guide offers that
You want to keep using fabricated income claims and fake countdowns
You're looking for done-for-you slides or webinar content—this is the email layer only
